AUDIENCE AND UNDERSTANDING YOUR CUSTOMERS
More often than we think there is a lack of real knowledge of audience based on what companies offer, products of services. The development of personas is not adequate.
Does your organization have a clearly-defined digital marketing strategy?
It’s really hard to keep up with marketing trends today, the landscape is changing quickly. Moreover, is really difficult and especially expensive to implement all these concepts of digital marketing we interact with nowadays, it seems like my organization needs to have experts and expensive resources in SEO, Ads, Marketing Automation Tools, Email CRM and have a creative team that supports content like video, white papers and all type of marketing collateral.
Today's Challenges in Digital Marketing
LACK OF SOCIAL MEDIA STRATEGY
it’s very critical to have some level of social marketing in place. In many cases, the strategies for all marketing channels are not aligned.
SEO PRACTICES
Is organic traffic enough? Not having a clear understanding of SEO best practices and not understanding raking. Is there a good understanding of ranking? Keywords? is it hard to solve?
NOT ACCURATE METRICS
An important amount of metrics that can be utilized to determine the effectiveness of digital efforts, these have to be carefully selected to add real value.
TACTICS PER CHANNEL
Enterprises don’t always understand marketing channels. Use same tactics for each digital channel does not always work mainly because audiences are different.
LACK OF TESTING
QA and Testing are not always easy to implement for digital initiatives, mainly dedicated resources are needed. Things to look at? Look and feel, design, copy, content quality, technical aspects like inbound emails not sent to spam folder.
Our Digital Marketing Expertise
DEPLOYMENT OF MARKETING AUTOMATION TOOLS
Create Compelling Campaigns with Multichannel/Omnichannel Marketing Automation, add nurturing and customer journey to the mix. Today’s customers have great expectations of personalized experiences at scale that can’t be met without automation. Create impactful campaigns that drive results.
SEO & KEYWORDS SELECTION
Extensive research of your industry and recommendations on which keywords and phrases will be most beneficial to optimize and naturally incorporate on each page of your website.
EMAIL MARKETING
Despite the rise of social media and unsolicited spam email, email remains the most effective way to nurture leads and boost customer loyalty. It is estimated that 99% of users check their email everyday, that can’t be said of other marketing channels. Attaching marketing high quality assets are really are great magnets for leads, e.g. Self-assessment, ebooks, White papers or case studies, Free Webinar, Free trials or samples, Free consultation, Coupons or discounts codes.
REPORTING AND ANALYTICS
Analytical reviews of cross channel-performance and tests to surface actionable takeaways.
UX/UI DESIGN
Wireframing, responsive design, user experience testing, prototyping, customer journey mapping, and UX optimizations.
OPTIMIZE CONVERSION
Increase your traffic, turn more visitors into customers. We use conversion optimization techniques to help increase the percentage of passive visitors into customer.
WEBSITE DEVELOPMENT SERVICES
We build websites use just fancy themes available and add code when/where needed. Having a good looking site and a solid web development team positively impact business conversions.
Ready to grow your business?